Seo -


Why is SEO Still So Important?

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Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel. Search engine optimization (SEO) is the process of helping your customers connect with your business online.

10 Steps to SEO Success

Before we start any work, our team takes the time to get to know you and your business. Learning more about your audience, business model, and goals will allow us to develop a completely customized search engine optimization strategy.

  • Your Goals
  • Site Audit
  • Competitive Analysis Application areas
  • Keyword Research
  • Mapping Optimization
  • Implementation
  • Monitor Traffic & Rankings
  • Refine SEO Plan
  • Content Creation
  • Reporting & Refinement

Web traffic



Frequently Asked Questions

Since 1999, we've seen the SEO landscape transform from black hat practices of keyword stuffing and buying backlinks, to an emphasis on user experience and content quality. With such a significant change in the industry, you probably have questions and concerns about your current tactics—and we're here to help. Here are just a few of the common questions customers ask us regarding their SEO strategy:

  • How do I get on page one of Google for a specific keyword?

    There’s no magical formula for ranking on the first page, but Google heavily favors websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings.

  • I'm ranking well, so why am I not getting business from my site?

    There are several factors to consider here. Every website has specific needs and converting visitors into customers can be tricky. It’s best to start with a website audit and user experience review to diagnose your site's conversion restrictions.

  • I have lots of links to my website. Why am I not ranking well?

    Google considers the quality of your backlinks, not the number. You want to obtain links from authoritative websites in your industry to indicate that you’re a knowledgeable and reliable company to do business with.

  • How long does it take to start seeing results with SEO?

    There’s no set timetable for when you’ll start to see rankings improve. Some businesses see progress within a few months, but many others need a year or more to recover from a Google penalty or clean up their content and backlinks.

  • How do I reach and attract a local audience to my website?

    By setting up a Google My Business account and building a presence on local listings websites (e.g. Yelp, TripAdvisor, etc.), users will be presented with your location and contact information when they make a geographic-based search.

  • My rankings have dropped. What happened?

    Search rankings change all the time, but if you’ve seen a significant drop, it could be due to increased competition under specific search terms, Google penalties, a poor mobile user experience, bad backlinks, or low-quality content.


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